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Digital Marketing Strategy

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Starting at £10/month (billed annually) for all classes and sessions

Key Takeaways:

  • Explain the importance of creating a digital marketing strategy in meeting organizational marketing
  • Discuss the differences between an integrated and non-integrated digital marketing strategy
  • Describe the use of the Plan, Do, Check, Act model in digital marketing


Skills You’ll Gain:

  • Marketing Automation
  • SEO
  • Public Relations
  • Advertising
  • Marketing Channels


Class Info:

Class Overview:

enroll for this class on AVA. We help adults, 50 years and above learn new skills with their peers. We want to help adults become more skilled as they age. Start here today; friendlyava.com

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

Instructor(s): AVA Guides

Class Length: 1 hour (multiple classes)

Category: Arts & Entertainment, Writing

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Common Questions

AVA is the live-learning platform that makes it possible for adults, 50+, to learn new skills, stay active with their peers.

Whether it be in digital skills, business and leadership, photography, cooking, writing, acting, music, sports and more, AVA delivers a world class online learning experience for adults. Classes are available anytime, anywhere on your smartphone, personal computer; all you have to do is book the time you'd like to take the class.

Membership includes access to an incredible catalog of 50+ classes taught by empathetic instructors called AVA Guides on digital skills, cooking, leadership, photography, writing and more.

Each class is hosted live and last about 4 5minutes to 1 hour.

With AVA, you can learn and be inspired anytime, anywhere, including your smartphone, personal computer. Just Login to your account and book the classes at the available times.

AVA offers 180+ classes across a variety of categories, including digital skills, business and leadership, photography, cooking, writing, acting, music, sports and more. Every class has been designed to be accessible for people with little to no experience and advanced students alike. With new classes launching regulary, you can learn practical skills, ignite new passions, and get everyday wisdom.